Home / Technology / How to Sell on 🛒Amazon: Complete 🚀Beginner’s Guide, If You Wish to Become a Seller (Private Label / Your Own Brand)

How to Sell on 🛒Amazon: Complete 🚀Beginner’s Guide, If You Wish to Become a Seller (Private Label / Your Own Brand)

How to Sell on Amazon: Complete Beginner's Guide

Step 1: Create an Amazon Seller Account

  • Visit Amazon Seller Central.
  • Select Professional Account ($39.99/month) if serious.
  • Complete KYC: PAN, GST, Bank details, Mobile, Email.

Step 2: Product 🔍Research

  • Use tools like Helium 10, Jungle Scout, or free methods (Best Sellers, Amazon search bar).
  • Discover low-competition, high-demand products.

Step 3: Find a Supplier

  • Visit Alibaba, IndiaMART, or local manufacturers.
  • Order samples to test quality.
  • Negotiate prices (MOQ = Minimum Order Quantity).

Step 4: Create Your 🏷️Brand

  • Choose a brand name.
  • Register your brand (optional initially, but needed for Amazon Brand Registry & A+ content).
  • Create a logo & packaging (DIY on Canva or hire from Fiverr).
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Step 5: 🚚Shipping

  • Choose FBA (Fulfilled by Amazon) or FBM (Fulfilled by Merchant).
  • Newbies should prefer FBA for easier operations.

Step 6: Develop Amazon 🛍️Listing

  • Write:
    • Title (with keywords)
    • Bullet Points (focus on benefits)
    • Description (story + features)
  • Add high-quality images (lifestyle + white background).
  • Insert keywords using Helium 10 “Magnet” tool.

Step 7: 🎯Launch Your Product

  • Offer discount prices or coupons.
  • Run Amazon PPC ads.
  • Ask trusted people to review cautiously (follow Amazon rules).

Step 8: 📈Scale

  • Expand product line in the same niche.
  • Launch bundles, new variations.

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B. If You Want to Become a Reseller (Selling Other Brands’ Products)

Step 1: Create Amazon Seller Account

  • Same process as above.

Step 2: Find Wholesalers/Distributors

Step 3: Get Brand 🔒Approval (if gated)

  • Some brands require Amazon brand approval.
  • Submit invoices from authorized distributors.

Step 4: Post Products on 🛒Amazon

  • Find existing product listing.
  • Click “Sell Yours” ➡️ Add pricing.

Step 5: 📦Send Products

  • FBA (preferred) or FBM.

Step 6: Monitor Inventory

  • Restock before running out.

Step 7: Expand Reselling Business

  • Add more brands.
  • Focus on high-turnover products.
  • Stay competitive with dynamic pricing.

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⚡ Seller vs Reseller Quick Comparison

FeatureSeller (Own Brand)Reseller (Other Brands)
🏷️ Branding RequiredYes No
💰 InvestmentHigher Lower
📈 Profit MarginsHigher Medium
⚠️ RiskMore Less
🔧 Control Over ProductFull control Limited control
🌱 Long Term BusinessBest for growth Good for quick cash

📋 Amazon Seller / Reseller Starter ✅Checklist

1. Setup & Accounts

  • Amazon Professional Seller Account setup.
  • Documents: PAN, GST (India), Bank Info, Mobile, Email.
  • Choose business structure: Individual / Private Limited / LLC.

2. Product 🔎Research

  • Use Helium 10 / Jungle Scout.
  • Track price trends with Keepa.
  • Pick:
    • Medium competition
    • Good review opportunities
    • Small size, lightweight
    • All-year demand

3. Supplier 🛠️Sourcing

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4. 🏷️Branding (For Private Label Seller)

  • Choose brand name.
  • Design logo and packaging.
  • Register for Brand Registry (optional initially).

5. 📃Listing Preparation

  • Keyword research (Helium 10 Magnet).
  • Create:
    • Title (main keyword included)
    • 5 Bullet Points (focus on benefits)
    • Description (story + bullet points)
  • Images:
    • White background main image
    • Lifestyle photos
    • Infographics
    • Size/dimensions image

6. 🚚Shipping and Logistics

  • Decide FBA or FBM.
  • Label products correctly (FNSKU).
  • Ship to Amazon warehouse if FBA.
  • Calculate total costs carefully.

7. 🚀Launch and Promotion

  • Provide early discounts/coupons.
  • Run Amazon PPC Ads.
  • Secure first 5–10 reviews.

8. 📈Scaling Up

  • Review performance weekly.
  • Launch related products.
  • Optimize ads and listings.
  • Build external presence (social media, ads).

💡 Extra Tips for Resellers:

  • Always have multiple suppliers to avoid stockouts.
  • Monitor competitor prices daily.
  • Participate in “Deals” for higher sales.
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💬 Final Reminder:

Consistency > Perfection.

Start small → Learn → Adapt → Scale! 🚀💪
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